About
Meet us
With over 20 years of experience in branding and go-to-market strategies for B2B SaaS companies, PartnerLoom’s founders have had the privilege of working with some of the world’s most recognized tech Brands — including ClickUp, Google, HubSpot, Pipedrive, and TikTok.
Through this work, one insight has become increasingly clear: Latin America is one of the most underserved regions in the global B2B landscape — despite offering some of the world’s most compelling growth opportunities. The region leads in digital content consumption and is home to the largest Creator ecosystem on the planet. Yet, it remains largely untapped by global B2B Brands.
Expanding into Latin America is challenging. Linguistic, cultural, and operational barriers often slow market entry. But we’ve seen firsthand that many of these hurdles can be overcome by leveraging indirect channels — especially through local Creators. And that’s where our expertise lies: helping companies build, scale, and optimize high-impact partnership programs that unlock this potential.
In Latin America, Creator-driven referrals are the most trusted and influential form of recommendation. Still, only one in five Creators has turned their influence into a recurring revenue stream — and even fewer B2B Brands are tapping into this channel. We believe it’s time to change that.
Our mission is to build Latin America’s first true B2B Creator ecosystem — a platform that connects B2B Brands with influential content Creators to unlock a powerful and scalable growth engine for both sides. By bridging this gap, we’re not just creating new revenue opportunities — we’re redefining how B2B companies engage, educate, and expand in one of the most dynamic digital markets in the world.
It’s time to reimagine B2B partnerships in Latin America. And we’re here to lead the way.
Meet the founders
Blending experience to build what matters to you!
Arho
Business Strategist & Serial Entrepreneur
Mission
Bridging global B2B brands with Latin America’s creator economy.
Experience
30+ years in B2B SaaS, digital growth, and partnerships.
Past highlights:
- Founder of several tech ventures in the US & Europe
- Expert in scalable partner programs and cross-border growth
- Former Pipedrive executive leading international expansion.
Bernardo
Growth & Partnership Strategist
Mission
Empowering creators in Latin America by connecting them with global B2B innovation.
Experience
Expert in building scalable SaaS ecosystems across Latin America.
Past highlights:
- Deep understanding of LATAM’s business culture and digital economy
- CEO of SalesLatam — 1,000+ businesses supported, Pipedrive Partner of the Year
- Led partner initiatives in Latin America for ClickUp, HubSpot, Pipedrive, Google, Notion, PandaDoc & TikTok
Martin
SaaS Product & Partnership Executive
Mission
Redefining how partnerships are built and scaled in the SaaS world.
Experience
10+ years scaling global B2B SaaS platforms.
Past highlights:
- Now developing next-generation tools for SaaS partnership ecosystems
- Led product organization at Scoro through major growth and transformation
- Built and scaled Pipedrive’s partner program from zero to $1M+ MRR
Tanel
Systems Architect & Backend Engineer
Mission
Defining the technical core of Latin America’s leading B2B creator platform—scalable, secure, and data-driven.
Experience
20 years building large-scale, secure software ecosystems.
Past highlights:
- Led architecture for Telia’s IPTV platform used by millions
- Built AI-powered security systems active in 30+ countries
- Startup veteran bringing products from concept to launch
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